You have heard of the “happiest 5k on earth…” but who needs all the running? In 2015 Mix 106.3 in Saginaw, MI needed an idea of how to have a fun concert and create an interesting draw. Thus the Color Concert was born! Color and white t-shirts were ordered and the planning began. The logo was a joint creation between myself and another freelance artist.

 

For this project, my task was to create all visual aspects for the upcoming event. This included print pieces such as the concert poster, double-sided handbills, and backstage lanyards. The Meet & Greet lanyards made great pieces for Autographs from each of the acts! This project could not last alone in print. Web pieces for websites, social medias, and emails were created to coordinate the whole campaign.

 

Every aspect was meant to be attractive and draw attention! It was a wild concert and the color was only half of it!