Mid-Michigan Outdoor Expo

In 2018 a new outdoor expo needed to be branded, a website created, and a marketing campaign built. Michigan is a diverse, outdoor place and each of the elements had to be represented. There were multiple logos created in an effort to represent the Great Lakes and vast woodlands.

SkillsGraphic Design | Typography | Logo | Digital | Web Design
The badge version was the one that received the most recognition. However, it was the most complicated, and Michigan does not have rocky, jagged mountains. The second best was option 3. With this conclusion, I combined both options to create the final version.
After the logo was complete posters, flyers, a magazine ad, banner ads, and a website needed to be created. With the right images the event came alive.

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