Resumé of Sarah Noble

Skills

Photoshop 

Indesign

Illustrator

Social Media Management

Word Press

HTML/CSS

Design Strengths

Photography
Typography 
Layout
Campaign Design 
Branding
Animation and Video Editing
Marketing

Critical Skills

Creativity
Innovation
Communication
Solution Creator
Planning
Team Collaboration

Graphic design and visual communications professional with 18+ years of experience creating print and digital communications, developing brand identities, producing marketing materials, and working with photography and Adobe Creative Cloud. Experienced in Photoshop, Illustrator, InDesign, digital photography, photo editing, typography, layout, file preparation, and print production. A BAISD Graphics & Printing Communications graduate, I have a personal connection to the program and a strong interest in helping students develop practical creative and technical skills.

Marketing Coordinator
Art Noey Appliance – 2023 – present

  • Lead brand and marketing communications across digital, print, radio, email, paid media, and in-store environments while maintaining a consistent brand identity.
  • Played a key role in a company-wide rebrand, strengthening brand recognition and supporting long-term business growth.
  • Planned and executed integrated marketing campaigns across Meta, Google, digital display, geofencing, radio, email marketing, and traditional advertising.
  • Contributed to the company’s first-ever $1 million sales month (November 2024) by developing and executing multi-channel marketing campaigns supporting key retail promotions.
  • Helped drive record-breaking Black Friday and VIP sales, contributing to more than $500,000 in revenue against a projected $250,000 sales goal.
  • Successfully secured $5,520 in cooperative advertising funding through a competitive proposal for a premium appliance manufacturer, expanding available marketing resources.
  • Introduced new marketing initiatives, including email marketing and QR code tracking, to increase customer engagement and campaign effectiveness.
  • Developed reporting methods and performance dashboards using Google Analytics and paid media data, providing actionable insights to optimize future campaigns.
  • Designed indoor and outdoor visual merchandising, promotional materials, and point-of-sale graphics to support seasonal campaigns and increase retail traffic.
  • Leverage AI tools to accelerate content creation, campaign planning, proposal development, and marketing communications while maintaining brand voice and quality.

Freelance Designer
Sarah Belle Studios – 2008 – present

  • Provide strategic marketing, branding, web design, and creative consulting services for a select portfolio of clients through project-based engagements while maintaining full-time professional employment.
  • Develop comprehensive brand identities, marketing strategies, websites, digital advertising, email campaigns, and social media content.
  • Design print and digital marketing materials, including brochures, magazines, direct mail, billboards, signage, and promotional campaigns.
  • Advise clients on brand positioning, digital marketing strategy, SEO, and website optimization to improve visibility and customer engagement.
  • Provide commercial photography and visual content supporting marketing initiatives, branding, and events.

Client Achievement – Douglass Safety Systems (DSS)

  • Led a comprehensive marketing transformation for a multi-region fire equipment distributor.
  • Unified branding across print, digital, website, email marketing, advertising, and sales collateral.
  • Developed and launched a new website, digital advertising strategy, social media presence, and email marketing program.
  • Improved search visibility and digital performance through SEO and consistent brand standards.
  • Created sales enablement materials and trained sales teams on new branding resources.

Marketing initiatives supported significant company growth and preceded DSS’s acquisition by Municipal Emergency Services (MES), the nation’s largest fire equipment distributor.

Recommendation Letter from Douglas Engwis

Graphic Designer
Client First Technologies – 2019 – 2022

  • Designed graphics, infographics, and presentation materials supporting multimillion-dollar government and enterprise proposals.
  • Created infographics and visual tools to improve proposal clarity and consistency.
  • Edited and standardized PowerPoint presentations for executive and client-facing use.
  • Reported directly to the VP of Operations, Sean Kelley.

Digital Content Specialist
Alpha Media – 2010 – 2019

  • In-house designer for the Saginaw market and the Midwest region of a national media company.
  • Helped drive one-third of market revenue through digital and multimedia design solutions.
  • Designed and managed graphics for websites, social media, mobile apps, and digital advertising.
  • Built, rebuilt, and administered multiple websites across platform migrations.
  • Managed lead-generation platforms and coordinated customer-facing digital campaigns.
  • Tracked metrics through Google Analytics and social media dashboards
  • Created reporting methods for digital platforms and marketing efforts for clientele
  • Reported metrics and advised on best practices for moving forward for the clientele
  • Served as photographer for events, promotions, and client campaigns

Graphic Design Assistant
FACIT at Central Michigan University – 2007 – 2007

FACIT is Faculty Center for Innovative Teaching. I was responsible for tasks assigned by the senior designer, Kelly (Preece) Nack.

Achievements:

  • Design and presentation of academic posters to professors
  • Printing large format posters for display and conferences
  • Collaborating with the senior designer to create presentation pieces
  • Designing displays and items to correlate with the branding of the University
  • Photograph images for stock library

Central Michigan University
Bachelor Of Fine Art Degree

  • First and third place 2007 Brass Ring Awards
  • Merit award 2008 Brass Ring Awards
  • Gear Up/College Day Summer Camp Mentor (2007)
  • Peer Mentor for First-Year Experience
  • Also studied photography, printmaking, and marketing

Delta College
Associates Degree with an Emphasis in Art

  • Studied graphic design, photography, and photo-manipulation
  • Dean’s List

Certifications
Google Digital Marketing & E-commerce

My Work

This crazy little passion of mine takes me in all sorts of directions! Photography and graphic design is only the tip of what I do and love! Here are a few of my works.

Click the title to see the full project details.